We build software for
hard problems.
A software studio that builds platforms where the constraints are real - geographic, infrastructural, and human. We work on things that matter, and we ship them well.
Built for impact at scale.
Wisp & Worth is a software studio that operates at the intersection of technical precision and real-world deployment. We don't build demos. We build platforms that run in production, under pressure, for users who can't afford downtime or failure.
Our work spans public health infrastructure, B2B tooling, and mission-critical platforms. Our flagship project, Super Abbu, is a speech-based maternal health system deployed across Punjab, Pakistan - backed by UNICEF and the U.S. National Institutes of Health, reaching tens of thousands of users on basic phones with no internet connection required.
We're a deliberate team. Every project we take on gets our full focus. We choose work that matters, and we hold ourselves to a high standard on how we ship it.
Three things we don't compromise on.
Ship fast, ship right
Speed without craftsmanship is waste. We move quickly because our stack is opinionated and our process is tight - not because we skip steps.
Constraints are the brief
The hardest problems have the most constraints. We treat resource limits and infrastructure gaps as core design inputs, not obstacles to route around.
Outcomes over output
We measure success by what changes in the real world - not by features shipped. Every decision traces back to a measurable result.
Work that stands up.
Built and deployed Super Abbu, a voice-based MNCH platform that reached 21,000 unique callers in 71 days and logged 400,000 minutes of engagement - with 96% male participation, the intended target population.
Backed by the UNICEF Venture Fund and the U.S. National Institutes of Health - organizations that fund platforms only after rigorous evidence review.
Research partnerships with University of Michigan, LUMS, and UC Davis - supporting an ongoing province-wide randomized control trial to measure health outcomes at scale.
Stack built on Cloudflare, Supabase, React, and Tailwind CSS - fast, resilient, and maintainable software that operates in low-infrastructure environments without compromise.
Familiar with the constraints.
All of them.
Hussain holds a Bachelor's in Computer Science from LUMS, Pakistan - one of South Asia's most rigorous technical institutions. His focus throughout was consistent: building software that closes real gaps in how people in the developing world access healthcare.
The pattern isn't accidental. Hussain started from a clear observation: the developing world doesn't have a shortage of problems that software could meaningfully address - it has a shortage of engineers willing to build for the constraints those problems actually come with. Low connectivity, low literacy, overstretched health systems, populations that existing platforms were never designed for. That's the work he chose, and it has shaped every technical and product decision since.
At LUMS, he led development on three distinct healthcare projects, each in collaboration with faculty from world-leading institutions.
MigraineAid - A clinical support tool for migraine diagnosis and management in under-resourced settings, built in collaboration with Dr. Basmaa Ali, M.D. Harvard Medical School.
Healthcare Access Platform - An end-to-end doctor appointment and medicine delivery system, built with Dr. Basit Shafiq, Ph.D. Purdue University. Designed to remove the logistical barriers between patients and care in urban Pakistan.
Super Abbu - A speech-based maternal health platform connecting expectant fathers to verified doctors over a basic phone call. Built with Mr. Mustafa Naseem, University of Michigan and Dr. Agha Ali Raza, Ph.D. Carnegie Mellon University. Backed by UNICEF and NIH. 21,000+ callers in 71 days.
Ready to build something
worth building?
Tell us what you're working on. We'll tell you if we can help.
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